My job in a few sentences
I am a graphic designer specialized in the creation of logos, books, travel guides (as well in paper and electronic versions) brochures, and catalogs. My main work is consisting in creating beautiful and meaningful designs, respecting clients values, and keeping in mind the marketing necessities.
Every customer is different, so I approach each of them in a personal way, in order to create some efficient and unique communication tools with impeccable graphics.
Beauty and Authencity
Designing is more than just a job, it's a way of seeing life with new eyes, looking for the beauty, the brightest side of an architecture, a field, a city, a book... even if you think it's not so nice at first glance. Soetimes the quest ends in a visual explosion, sometimes... no.
But the most important thing is to keep on looking for it, this beauty often hidden where we don't expect it.
“Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is non-existent. And don’t bother concealing your thievery - celebrate it if you feel like it. In any case, always remember what Jean-Luc Godard said: “It’s not where you take things from - it’s where you take them to."
[Jim Jarmursh in MovieMaker Magazine #53 - Winter, January 22, 2004 ]
Trying to improve every day, and make this world a better place for every one of us, fight for our values, for mutual respect, love, solidarity... Not always succeding but trying again, and no giving up. Never forget that the Other is like you: human, imperfect, cruel sometimes, indifferent often, but sometimes with this bright light inside that makes life beautiful... and better designs!
My Porfolio.
Florence Marthe
Graphic designer / Artistic Director
